Company

Project

Online Ordering

Overview

Join me on a journey to revolutionize the online ordering experience, tailored to embrace the uniqueness of diverse restaurant types.

Role & Responsibilities

Senior Product Designer
User Research
Prototyping & Testing
Product Direction
Interaction Design
Interface Design

Background 01

The Company

Re:Tech offers a specialized Point-of-Sale (POS) system for restaurants, integrating sales, inventory, and customer management into one platform. They also provide solutions for kitchen efficiency, customer loyalty, and online ordering.

Understand & Learn

Research provided insights into business operations and consumer preferences, shaping solution strategies in alignment with market approaches.

The Challenge

“To design an adaptable online ordering system that simultaneously enhances customer experience and grants operational control to restaurateurs.”

The Opportunity

“A modular approach balances user experience with managerial flexibility, creating an intuitive ordering process.”

Foundation 02

Structure The Information

A hierarchical system was developed to manage diverse menu formats, enabling navigability across varied restaurant offerings.

Userflows

Segmentation of user flow into four verticals improved focus and efficiency in product detail enhancement.

Ideations & Iterations

Iterative design led to a modular configuration aligning with best practices and versatility for broad use cases.

Online Ordering Solution 03

Landing Page

Design features modular product container cards, customized to meet merchants' varied needs with visual elegance.

Order Preferences

Flexibly designed order preferences accommodate both customer and merchant requirements without impacting foundational setup.

Ordering & Item Modifiers

A nuanced modifier system facilitates customer order customization, balancing choice with operational simplicity.

Checkout & Placing Order

The checkout process minimizes distractions, offering multiple payment options and a streamlined order instruction mechanism.

Order Status

Real-time updates keep customers informed, fostering transparency and trust through timely communication.

Order Confirmation

The confirmation page serves as both receipt and merchant communication gateway for immediate customer service.

Customer Loyalty Solution 04

Points & Rewards

A customizable loyalty system incentivizes repeat patronage, adaptable to restaurant-specific reward strategies.

Using Rewards

Redemption of rewards integrates smoothly into the shopping experience, via the cart or a dedicated rewards page.

Using Promotions

Promotions are easily accessible and displayed for immediate selection through loyalty panels or at checkout.

Responsive Design 05

Flexible Layouts

Components are crafted with responsive design principles, ensuring adaptability across devices and optimal display for all screen sizes.

Merchant Back Office